I don't know how to blog and i can honestly say I don't like blogging. But by taking this class I can learn more about blogging and possibly like blogging by the end of the semester. I thought their was going to be more with sports. I thought it would be more along the lines with endorsement deals and contract extensions for athletes. I just recently read that ESPN and ABC struck a TV deal with the NBA for nine years at an annual value of 1.9 billion a year. I would like to see how it affects the sports marketing environment. Thank you for reading my first blog. Jeff